Engineering crescendoed with a Double Drawer dishwasher which today is manufactured in Findlay Ohio at the Whirlpool Plant, the only Maytag legacy product built in the Whirlpool Appliance line-up. This engineering team engineered a Stainless Steel dishwasher, Tall-Tub Plastic and Tall-Tub Stainless steel product. Len Hadley, then president of Maytag Corporation, wanted the plant to be self-sufficient. The Plastic tub was developed in Newton, Iowa, but in 1996 Engineering was transferred to Jackson because Mr. In 1991 Maytag built a new plant in Jackson, Tennessee, for the manufacture of newly designed plastic tub dishwashers. This was a huge setback for the amount of cash Maytag had in hand and thus started the downward spiral financially. This campaign cost the corporation $50 million to settle. Hoover UK was not doing well financially and offered customers a round-trip ticket anywhere if they purchased a vacuum. The UK part of Hoover was to help Maytag expand into Europe. Maytag Corporation, led by Chairman Daniel Krumm, next planned to make Maytag a worldwide organization. Maytag quickly sold off the Thomasville Furniture brand. Chicago Pacific Corporation owned Hoover US and Hoover UK as well as Thomasville Brand Furniture. In 1988, Maytag acquired Chicago Pacific Corporation, which was formed using the remnants of the bankrupt Chicago, Rock Island & Pacific Railroad. After the company's acquisition of Magic Chef, Inc., in 1986, a move which nearly doubled its size, the company acquired a new corporate name, Maytag Corporation. households were equipped with washers and dryers, and with approximately 18,000 employees worldwide, the company was established as a dominant manufacturer of large laundry appliances.
By the late 1970s, over 70 percent of U.S. Higdon was named president of the company, with George M. Upon the death in 1962 of Fred Maytag II, the last family member involved in the company's management, E.
Maytag laundry machine portable#
The company capitalized on its reputation by renaming its corporate address in Newton, Iowa, "One Dependability Square".īy 1960, Maytag had ceased marketing ovens and refrigerators, but later started again to expand into kitchen appliances with its own design of portable kitchen dishwasher and a line of food-waste disposers. Since Maytag was much smaller than the full-line producers, the company decided to limit itself to the manufacture of washers and dryers, alongside marketing ovens and refrigerators built by other companies, as a small, premium-brand manufacturer. These included 'full-line' manufacturers such as Whirlpool, General Electric, Westinghouse, and Frigidaire, who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances. In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. Maytag first entered the commercial laundry field at this time, manufacturing washers and dryers for commercial self-service laundries and commercial operators. During the Korean War, the company again produced parts for military equipment, although washing-machine production continued.ĭuring the 1950s, the 'white goods,' or laundry and kitchen appliance industry, grew rapidly. In 1946, Maytag began marketing a separate line of ranges and refrigerators made by other companies under the Maytag name. In 1946, production of washing machines was resumed in 1949, the first automatic washers were produced in a new, dedicated factory. During World War II, the company participated in war production by making special components for military equipment. At his father's death in 1940, Fred Maytag II, grandson of the founder, took over the presidency. The company was able to beat the strike because of the intervention of four military companies, including a machine gun company, of the 113th Cavalry Regiment, Iowa National Guard.
In 1938, Maytag provoked strikes by the company's workers because of a 10% pay cut. During the Great Depression of the 1930s the company was one of the few to make a profit. In the early 1930s, photographer Theodor Horydczak took pictures of the plant and some of its workers. Frederick's son Elmer Henry Maytag took over as president of the company from 1926 until his own death in 1940. In 1925, Maytag Washing Machine Company became Maytag, Inc. The Maytag Washing Machine Company was founded in 1893 by businessman Frederick Maytag. The Maytag Corporation is an American home and commercial appliance company owned by Whirlpool Corporation since April 2006. 1928 Maytag Model 90 Wringer Washer completely restored 1935 Maytag Model 30 Wringer Washer Admiral, Amana, JennAir, Magic Chef, etc.įormer Headquarters of the Maytag Corporation, Newton, Iowa Antique Maytag washing machine.
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